Wednesday, December 21, 2005

Get Sirius about investing

Great article today about Sirius:

Fans following Stern to his new Sirius home

Shock jock's move to satellite radio spurs holiday-sales boom, stores say

Cabbage Patch Kids, Furby, the Xbox 360. Add Howard Stern to the list of Christmas gifts with a following that made them difficult, if not impossible, to find at the height of their popularity.

The aging, crass shock jock who ruled mornings on FM radio in Boston and elsewhere until last Friday, takes his act to Sirius Satellite Radio, the number-two player in the subscription radio business, on Jan. 9. Judging by the shelves at some local retailers, he's taking a lot of Boston fans with him.

Several store managers said Sirius receivers, which cost between $50 and $300, come with a $12.95 monthly fee, and have to be plugged into a car or home stereo, are among their hottest sellers this holiday season. Stern fans and their gift-buying relatives are cleaning out shelves as quickly as they are stocked with new units.

''This is driving our revenue right now," said Anthony Perry, a manager at Best Buy in the Fenway neighborhood. ''If we could stock a million of these, I'm sure we'd sell a million," added general manager Gary Oliveira.



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www.lawadm.com

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